What if the problem isn't you?

I don't have a particular industry. I have a particular way of thinking.

I started out as a chemical engineer. Somewhere along the way, I became an entrepreneur, an inventor, a writer and a person who is forever asking, “But why does it have to work that way?”

I'm fascinated by the assumptions we build our lives and businesses around. The interesting bit starts when we stop treating those assumptions as rules.

Sometimes the answer is a new product. Sometimes it's a better business process. Sometimes it's a completely different way of seeing yourself.

Same Susie. Different questions.

Serious ideas. Not-so-serious people.

Anna and I have spent years pulling apart business problems and dreaming up better ways of doing things. We genuinely do this for fun.

One of our favourite questions to ask a business owner is: “In a perfect world, what would you actually love to spend your days doing?” Then we work backwards from that answer, rather than accepting all the tedious stuff as inevitable.

We've worked together, travelled together and even treated ourselves to a beautiful hotel room by the beach for a business-planning session. Apparently, that's our idea of a good time.

Now we're bringing that same curiosity to what we're building next.